During an era when the general public everywhere is yet to acknowledge interchange sexuality, here we have ad that tosses light on the cozy relationship between two young ladies. The Ad being referred to, which demonstrates the two young ladies communicating their love for one another and their yearning to spend whatever is left of their lives together, both the girls are living together in a Live-in relationship. This ad has circulated around the web and has got more than 2,60,000 perspectives in this way.
Titled BOLD IS BEAUTIFUL | The Visit, the ad is fundamentally gone for advancing an ethnic wear brand. Look at the Ad here:
This is the India’s First Lesbian AD, Which Goes Viral
"We tried to avoid the stereotypes associated with gay people. There was no one woman looking more masculine or feminine in the film. We tried to give it a candid feel like it is any other couple being apprehensive about meeting the parents," says Avishek Ghosh, co-partner of Hectic Content.
"The ad has got 3 million views across social media like Facebook, YouTube etc," says Manish Aggarwal, VP (marketing) at Myntra Fashion which is promoting the ad.
"This trend started last year, with Fastrack ads that hinted homosexuality, Tanishq that showed a re-marriage etc. In India, while living in is still a shock, this ad has gone a step ahead. It is commendable." Says ad-man K V Sridhar.
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