'Balaji Telefilms’ Ekta Kapoor Launches a New Fashion Brand ‘EK’

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Recently Balaji Telefilms Ekta Kapoor launches her own Fashion brand ‘Ek’ in Mumbai. At a press conference in Mumbai she formally announced that Fashion label comprising women’s traditional wear and exquisite jewellery.

After ruling the Television and film industry now Ekta Kapoor decided to put her hands in the Fashion world with a new Fashion brand. The Filmmaker Ekta launches her brand with the TV stars Divyanka Tripathi, Sakshi Tanwar, Sriti Jha, Anita Hassanandani, Paridhi Sharma, and the handsome hunk Karan Patel.

Ekta Kapoor’s Tie-Up with Shilpa Shetty’s ‘Best Deal TV’

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The new fashion label ‘EK’ is available on the India's first celebrity driven 24*7 Home Shopping Channel ‘Best Deal TV’ launched by Shilpa Shetty Kundra and Raj Kundra together. Also the actress Sonakshi Sinha and Akshay Kumar is the co-owner of the Home Shopping Channel. At the launch Ekta Kapoor looks charming and beautiful in a blush pink sari with long earrings.

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Ekta Kapoor Stated that- "I've always looked to venture into new territories and with my label. I hope to reach out to women across the country. 'EK' is an endeavor to make fashion accessible and affordable".
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